Tullo Marshall Warren (TMW) has created a new social media campaign to launch the new Lynx Excite brand. The campaign, which will be hosted on Facebook, aims to raise awareness and drive purchase of the new Lynx Excite range, which includes body spray, shower gel, antiperspirant and eau de toilette.
Entitled ‘Fallen Angel’ the campaign takes the form of an interactive and highly personalised video starring Kelly Brook as an archangel who is stuck in heaven, only to be released when she finds ‘The One’ (the viewer). In the video a trinity of angels work tirelessly to find ‘The One’, a legendary human who when combined with the scent of Lynx Excite will release the archangel. The video uses Facebook data to create a personal experience whereby Kelly Brook addresses the viewer by name and even falls to earth and appears outside their home.
Creative Directors: Graeme Noble
Copywriter: David Parker
Designer: Andrew Gardner
Media Planning: Mindshare
Production Company: Mind’s Eye
Director: Ben Taylor
Producer: Max Yeoman
Director of Photography: Dennis Madden